Ideology of choice and the idea of perfect future

Dropped on:November 4, 2010
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We are encouraged from all sides to view our lives as being full of choices. Like the products on a supermarket shelf, our careers, our relationships, our bodies, our very identity seem to be there for the choosing. But paradoxically this seeming freedom to choose can create extreme anxiety, and feelings of inadequacy and guilt. Her recent book, Choice, explores how capitalism’s shrill exhortations to ‘be oneself’ can be a tyranny which leads to ever-greater dissatisfaction and how the insistence that choice is a purely individual matter obstructs social change.
Drawing on diverse examples from popular culture – from dating sites and relationship self-help books, to our obsession with imitating celebrities’ lifestyles – and fusing sociology, psychoanalysis and philosophy, Salec…

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